Inside Budapest – Local Takes on the City
Client: CNBC x Visit Hungary
Role: Design Director, Photographer, Social Creative
Client: CNBC x Visit Hungary
Role: Design Director, Photographer, Social Creative
Inside Budapest: Local Takes on the City is a dynamic editorial and video series created in partnership with CNBC and Visit Hungary. This cross-platform campaign aimed to showcase the vibrancy of Budapest through the lens of locals, blending authentic storytelling with visually compelling content.
As Design Director and Photographer, I led the creative visual direction of the project. I developed the aesthetic approach for both the digital editorial and social executions—balancing cinematic photography with modern editorial design. I also captured stills across Budapest, ensuring the photography echoed the spirit of the city while aligning with brand guidelines and audience expectations.
In addition, I worked as the Social Creative, crafting a dual-stream content strategy for paid and organic social channels:
Trend-led stream: Agile, platform-native content tapping into current formats and conversations.
Narrative-led stream: Longer-form edits that brought the rich, cultural storytelling of the campaign to life.
More assets to be added once live.
Watch the Campaign:
🔗 Editorial Feature on CNBC
🎥 Video Series on YouTube
🔗 Editorial Feature on CNBC
🎥 Video Series on YouTube
